HEALTHCARE
HEARTLAND BLOOD CENTERS
Life Depends On It
Heartland Blood Center, part of Versiti, is Chicago’s oldest and largest Blood Center serving over 75 local hospitals. Their new leadership knew of the importance of updating the way their brand was presented to the public. A complete overhaul of the brand was required. Everything from updating their iconic logo to how they educated their donors online and engaged them onsite through numerous events and blood drives.