SHIFTGEAR WORK DESIGN
The Difference a Name Makes
Formerly known as Milwaukee Consulting Group, this cutting edge consulting firm— born out of a merger of MIT academia and Harley-Davidson leadership—was in need of a complete repositioning of their brand. The firm deploys their innovative work design principles at organizations like Toyota, BP and The Broad Institue. Yet their corporate branding made them appear regional and small. Menagery worked to change that, starting with a re-naming of the company and then completely repositioning and packaging their brand. Introducing…ShiftGear Work Design.