The Challenge

Formerly operating as Milwaukee Consulting Group, this cutting edge work design consulting company—born out of Harley Davidson and MIT—needed a complete corporate rebranding and a more compelling way to share their unique ability to drive greater work performance.

The Solution

The Menagery team worked closely with the partners in order to better understand their dynamic work design methodology and the impact their approach had on their customer’s bottom line. To position them better in the marketplace we renamed and rebranded every aspect of the organization.

Sample Screenshots

Rey Mena and the crew at Menagery did a super job helping us rebrand.

The company we built had a new twist on the work we were doing, it was not easily categorized. We could do the work, we just couldn’t describe it very well. Rey dug in, understood the power of what we were doing and not only helped us articulate it, but brought it to life on the website.

Within a week or so of taking on the challenge, Rey Mena brought us a name, along with a look and a logo, he told us it was going to be a winner. Not only did we love it, but without exception, our clients raved about the change. Thanks Rey!

Don Kieffer

Managing Partner, ShiftGear Work Design

Project included the following elements:

  • Branding Strategy
  • Corporate Naming
  • Identity Design
  • Photography
  • Copywriting
  • Responsive Design
  • Print Collateral

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